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joi, 7 aprilie 2011

3. Brand names

The brand name that I would like to analyze is McDonald's.


1. I think that McDonald's sounds very friendly, like it's the familly restaurant, like that song "Old Mcdonald''; although it is a fast food corporation.
2. McDonald's or MecDonald, I don't think it really makes a difference.
3. The name is associated with fast food, and fast food is known for beeing bad for you'r weight so you could say that it has a negative connotation because of the mass-media.
4. The product that I would like to introduce on the market would be called Retuşan, it's a funny name for a delicate problem, it's a concealer for pimples... "to retouch you'r face"!


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